Meetings Tourism in Yucatan has Restarted

60 face-to-face and 200 virtual buyers experienced the new normal of the Meetings Industry in Mexico.

On Wednesday, October 14, The New Experience Expo & Congress Yucatan was held at the Yucatan International Convention Center (CIC, by its acronym in Spanish), an event organized by the Ministry of Tourism of Yucatan (Sefotur, by its acronym in Spanish) in collaboration with the Mexican Association of Professionals in Fairs, Exhibitions, Congresses, and Conventions A.C. (Amprofec, by its acronym in Spanish).

The head of the Yucatan Tourism Board, Michelle Fridman, qualified it as a complete success, stating how it set the tone for future meetings and events in the time of Covid-19 within the destination, which displayed its progress and work on biosafety, health, and technology.

“This congress puts Yucatan at the forefront of how events should be held, with practices that include healthy distancing, indicator guides, acrylics, measured gauges, rapid testing, and sanitation protocols, among others,” said the State Secretary of Tourism.

The meeting was attended by meeting planners, MICE industry leaders, media, suppliers, and members of different Yucatecan chambers. It was basically a service expo for 60 buyers who appeared in person plus around 200 more who participated virtually, since it was a hybrid event.

“I was very happy to see that this is a place with open doors and the best security standards. I feel the industry is a little more optimistic about the situation,” said Fridman, who was pleased with the outcome.

To see the video testimonial of the new normal during The New Experience Expo & Congress Yucatan click here.

Fridman added that they already have confirmed events pending for Yucatan, including the reopening of the doors of the CIC Yucatan this October 15th.

Regarding the 1,200 companies registered for the “Certificate of Good Sanitary Practices,” she mentioned there are already 627 accredited companies in the destination, being one of the most robust in Mexico.

Currently Yucatan is displaying orange within Mexico’s Covid-19 traffic light monitoring system, but with a downward trend in contagion. After purposefully lowering the occupation rates to 0% in order to cope with the health situation, Yucatan tourism is gradually rising.

It must be noted that in 2019 the state had recorded a 47% growth in meeting and event attendance, and the first two months of 2020 marked an 80% increase in event holding, a position they wish to regain eventually.

Fridman indicated that in terms of air connectivity, 50% of the lost activity has already been recovered. In that sense, they are making alliances with airlines to offer discounts and promotions, so the same value chain can distribute to tourists and visitors.

To learn more about new strategies for tourism in the Yucatan, visit:

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