IBTM Americas is the event for those who plan events

The11th edition of IBTM Americas will bring together around 60 national and international destinations, 100 hotel and service brands, 300 supplier brands, and approximately 450 buyers from the Americas alone. 

By Jorge J. J. Martínez

IBTM Americas continues to prepare for its upcoming event on August 18 and 19, 2021, at the Citibanamex Center in Mexico City. David Hidalgo Ayala, managing director of the event, made the announcement during his guest appearance on Coffee Talks with Vicky Marmolejo.

“IBTM Americas is the event for those who plan events; if we do well at IBTM, we all do well. That energy of being together again and experiencing a face-to-face event, you have to enjoy it the same as the first time,” said David Hidalgo.

The 11th edition of the event will bring together around 60 national and international destinations, 100 hotel and service brands, 300 supplier brands on the exhibition floor with offers of all kinds, and approximately 450 buyers from the Americas alone.

The managing director of IBTM Americas said that although the events will have a risk component, those who need to do business will participate.

“The business is separating the wheat from the chaff. We have a certain segment of the population that comes to the events to look for solutions for their brand, but others are just going to get out. The number of participants has decreased, but the quality has improved. We so wanted to have the Big Heads, and now they’re coming. Sales has become more sophisticated, more numerical, where there is demand for proof of business,” said David Hidalgo Ayala.

He added that innovation in attracting potential clients would be crucial in this new business era, given that before, people were passive because of the vast participation. Now there will be fewer people looking to take care of business and ensure a successful investment.

Hidalgo said that the sales manager was the one who decided the event in the past, but now that has changed. Currently, it is a financial decision: “Every brand that’s investing is looking for a tangible and immediate return on investment, so the purchase of a brand or destination goes through the purchasing or finance departments.”

Finally, he remarked that by 2022 or 2023, there is the possibility of returning to the revenues achieved in 2019 for business in the Meetings Industry. What will have changed will be the client-business mix.

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