The Ministries of Culture, and of Commerce, Industry and Tourism, presented this Tuesday, in the city of Cali, the update of the Cultural Tourism Policy, which aims to improve the conditions of sustainability and competitiveness of cultural and creative tourism in Colombia , promoting the connection, inclusion and participation of local communities in their development; strengthening the preservation, valuation and responsible management of the patrimony, of the cultural assets of the country; promoting the effective integration of the value chains of the tourism, cultural, artistic and creative industries; so that Colombia can position itself as a leading destination in this typology.
The policy is framed in defining and articulating the new roles that the cultural and tourism sector have in the planning, management and development of cultural tourism, as well as in facing the new challenges derived from the reactivation and adaptation of these sectors to the new contexts of post-pandemic supply and demand.
Likewise, the policy presents the guidelines and strategies to diversify markets, so that the country has unique and authentic cultural tourism products and experiences that are more attractive to tourists and respond to the interests and demands of the dynamics. , in such a way that the value chain of cultural tourism can be strengthened and employment opportunities and socio-economic development can be created.
The Minister of Commerce, Industry and Tourism, María Ximena Lombana Villalba, assured that “in Colombia tourism is a great generator of opportunities to value the cultural richness of the territories and promote the authenticity of heritage. The benefits of tourism also maximize business productivity, territorial equity and the quality of life of the host communities”.
He pointed out that, although tourism was one of the sectors most affected in the pandemic scenario, the actions taken by the national government to reactivate it are giving results, as confirmed by the most up-to-date figures from DANE, which show that in the third quarter of 2021 it registered the highest value of the last 15 years for the activities of lodging and services of foods within the GDP.
For her part, the Minister of Culture, Angélica Mayolo, indicated that “through politics we seek to value and recognize the importance of Colombia’s cultural diversity, through the development of sustainable cultural tourism, which allows the country to be positioned as a competitive destination nationally and internationally. We hope that this policy will be an example in the preservation, conservation and safeguarding of culture, as well as in the dissemination and promotion of cultural heritage, the arts, creative and cultural industries”.
And he added that: “we promote culture as a fourth pillar of sustainability, understanding its role as a fundamental asset that supports the development of cultural tourism, which must be guaranteed long-term protection and conservation.”
In turn, the governor of Valle del Cauca, Clara Luz Roldán, who thanked the department for being chosen as the venue to launch the Public Policy for Cultural Tourism, stressed that “this undoubtedly accounts for multiculturalism that we have in the region and the different attractions that we have here and that none of you can fail to discover”.
The president also added that “materializing this public policy promotes the competitive development of destinations, strengthens the identity of the communities and exalts the benefits provided by cultural and creative tourism. But above all, it gives us the necessary tools to create a roadmap to make a sustainable and responsible use of the cultural diversity of our territory, through tourism”.
The policy has five strategies:
1. Consolidation of the offer for cultural and creative tourism.
2. Innovation and specialization of the cultural and creative tourist product of the destinations.
3. Promotion of access, knowledge, appropriation, dissemination and promotion of heritage and cultural assets for cultural and creative tourism, by the actors and parties interested in the development of this typology.
4. Development of sustainability initiatives for cultural and creative tourism destinations, products, services and activities, strengthening the social and economic inclusion of the host communities.
5. Promotion of governance, information and strategic alliances between actors in the cultural and tourism sectors, in order to facilitate coordination, integration and productivity in the management of cultural and creative tourism.
Additionally, the policy has 13 programs, 39 projects and 308 indicative actions to achieve the objectives and contribute to the solution of the problems identified.
Likewise, it presents the execution goals in the short, medium and long term with their respective indicators and for monitoring, as well as the different entities that participate as co-managers in this initiative of governance and inter-institutional coordination.
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