Corporate Social Responsibility for a Better World!

By Jorge J. J. Martínez

Corporations that drive the economy of tourism destinations through their actions are at the core of the Meetings Industry. Corporate Social Responsibility (CSR) balances the exchange of benefits between society and the private sector.

Businesses generate enormous economic profits, but life is more than just money. As the saying goes: “You are not what you have; you are what you give.” With this in mind, here are some business projects that demonstrate commitment, ethics, and the flexibility to give back to local communities.

It is worth mentioning that the 17 Sustainable Development Goals established by the 2030 Agenda, launched by the United Nations, are the blueprint for the planet, and corporations that take action in this direction will be doing their part in helping to make the world a better place.

The Palace Foundation’s Refettorio Mérida

The Palace Foundation is Palace Resorts’ contribution to the destinations where they have properties (Mexico and Jamaica). The exception to the rule is the Refettorio Mérida, because although the brand does not have a hotel there, it is the birthplace of the hotel chain’s owners.

The Refettorio Mérida is the Palace Foundation’s newest project. Although they were unable to open in 2020 due to the pandemic, they did begin to offer their services last year.

The project consists of giving food that is not consumed in hotels a second life by re-inventing it under the supervision of great chefs and donating it to the most vulnerable sectors of the population.

The Palace Foundation Children’s Home, located in Cancun, is one of Mexico’s leading corporate social responsibility icons and gives vulnerable children without family support the opportunity to live a dignified life.

The Mayan Bees of Chablé Yucatán

The Hotel Chablé Yucatán runs a beautiful conservation project called the Melipona Bee Sanctuary. The Melipona bee is an endangered species and has a high symbolic value within the legends and myths of the Mayan culture.

Visitors to the hotel receive information about the importance of the species in pollination and the practical and medicinal use of the honey bees’ production. They also use the honey to sweeten, the wax to make candles and other practical applications of the different products derived from the bees.

Chile’s Patagonia Camp

The Patagonia Camp in Chile’s Torres del Paine National Park is the first luxury camp in South America. It is committed to various local causes in the areas of disability, education, and conservation.

The employees’ wellbeing is the main focus of the Patagonia Camp, which provides training in human relations, teamwork, health, and wellness, including equine therapy, yoga, and meditation techniques.

In addition, the company invests in dormitories and recreation areas, education plans, and other incentives for its employees.

Puerto Rico, a Socially Responsible Destination

The Discover Puerto Rico DMO spearheads the promotion and strategies of the destination, leading several CSR projects that can form part of incentive programs or events organized on this Caribbean island.

These projects include interactions with the community, including with local producers and artists. Many of the projects are related to the flora, fauna, and Puerto Rico’s spectacular environment.

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