Spotlight-On: Freddy Rodríguez, Panama Convention Center

The Panama Convention Center (PCC) is ready to open on July 1, 2021. We interviewed Freddy Rodriguez, Sales and Marketing Director for the PCC, to give us the details of this grand opening and its impact on the Hub of the Americas.

Freddy has 28 years of experience in the airline industry, during which time he has worked in the tourism and meetings industries. These connections finally led him to “land” in the new venue, cataloged as the largest in Central and South America.

“The PCC is the second most important infrastructure construction that the Government of Panama has ever created, second only to Terminal 2 of the Tocumen International Airport,” said Freddy, who has been an active participant in the international associative market.

A world-class venue will be delivered during the pandemic

The building, located in Amador, on a small peninsula on the Panama Canal—one of the wonders of the modern world—will be managed and sold by SMG Latin America, a subsidiary of ASM Global.

The new “baby” comes in the time of Covid-19, so it will come integrated with the Venue Shield program to protect the 60,000 m² (645,834 ft²) of construction area.

“Covid-19 has been a problem for many industries, but at PCC, it has helped us to launch more effectively because we are adapting to this new normal from the beginning. We are opening well prepared for the hybrid approach,” stressed Freddy Rodriguez.

Out of the 33,500 m² (360,591 ft²) of functional space, there are 15,000 m² (161,458 ft²) of exhibition halls on one side, and on the other, the largest banquet hall in Panama with 4,000 m² (43,055 ft²), with 16 adjoining meeting rooms.

The PCC is capable of accommodating 26,000 people simultaneously. For the sake of comparison, the PCC room can hold twice the size of Atlapa’s CC. The colossal venue will also have state-of-the-art technology with 5G bandwidth.

The PCC will revitalize Panama’s MICE offerings

The PCC will compete with the top convention centers in Latin America. “The baby is about to be born; we’re looking at raising it so it can thrive. We’ll be looking at key markets such as the US, Canada, and China to attract consolidated international events,” said the PCC’s Director of Sales and Markets.

He added that they will be working on sales strategies with local and international associations and will collaborate with PROMTUR and the authorities to develop Panama’s Master Plan for Tourism.

Panama’s advantages include its connectivity, natural beauty, and service infrastructure. Other attractions near the PCC include the Biomuseo and the incredible panoramic views of the Panama Canal, with the Panama Skyline, one of the most modern in Latin America, on its other side.

The PCC has yet to open officially, and it already has its first event confirmed for October, so it will surely be a magnet for meetings.

Thanks, Freddy, for sharing with us the most relevant information about the PCC and your passion for this “industry that sells dreams,” the same industry that drives visions all over the world.



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