MICE INDUSTRY IN CENTRAL AMÉRICA

Meetings Alliance

Source: Forbes, Centro América

Meeting tourism is gradually consolidating in Central America. Some countries such as Guatemala, Costa Rica, Honduras and Panama are working on new projects to build their respective convention centers with the sole purpose of becoming prominent destinations for this industry in Latin America.

In particular, business tourism generates, on average, between four and five nights of stay, while leisure tourism records stays of between three and four nights on average. The income generated by the meetings tourism industry is higher, according to figures from the Association of International Congresses and Conventions (ICCA), which reports that a business traveler spends between $ 200 and $ 300 per day during his stay at the destination of the event.

Central America has excellent pleasure destinations so that it conforms as a complement to meeting tourism. It is only necessary that the Ministries of Tourism of the different countries of the region begin to develop the physical and services infrastructure demanded by this industry that is emerging in the Americas and that will increasingly demand more destinations that host international events.

The Central American region has an important opportunity to develop an industry that offers more advantages than “leisure tourism,” as travelers who do it for pleasure are known.

Source: Forbes, Centro América

Mice is the abbreviation for #Meetings, #Incentives, #Conferences and #Exhibitions for its acronym in English, commonly known as #Business & Business Tourism Industry.

Meetings Guides is a brand of #MeetingsAlliance, Your Link to Latin America.