,
Source: Forbes, Centro América
In particular, business tourism generates, on average, between four and five nights of stay, while leisure tourism records stays of between three and four nights on average. The income generated by the meetings tourism industry is higher, according to figures from the Association of International Congresses and Conventions (ICCA), which reports that a business traveler spends between $ 200 and $ 300 per day during his stay at the destination of the event.
Central America has excellent pleasure destinations so that it conforms as a complement to meeting tourism. It is only necessary that the Ministries of Tourism of the different countries of the region begin to develop the physical and services infrastructure demanded by this industry that is emerging in the Americas and that will increasingly demand more destinations that host international events.
The Central American region has an important opportunity to develop an industry that offers more advantages than “leisure tourism,” as travelers who do it for pleasure are known.
Source: Forbes, Centro América
Mice is the abbreviation for #Meetings, #Incentives, #Conferences and #Exhibitions for its acronym in English, commonly known as #Business & Business Tourism Industry.
Meetings Guides is a brand of #MeetingsAlliance, Your Link to Latin America.
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