MEXICO IS A COUNTRY OF EXTRAORDINARY natural and cultural wealth that has taken advantage of its status as a leader in world tourism to distinguish itself in the competitive Meetings Industry, presenting meeting and event planners with an incomparable offer. The numbers tell the story: according to the latest report published by the International Congress and Convention Association (ICCA), the country is 22nd in International Meeting Tourism and is in the top 5 in Latin and North America in the number of congresses (2017). In fact, according to the MICE Travel Report from IBTM Americas, Mexico captured 44% of the meetings tourism, events, conventions, and incentives in Latin America between 2016 and 2017.

This ranking could very well improve once events data for 2018 is posted: the Strategic Information Portal for Mexico’s Meetings Industry (PEIIR) has informed the sector reported
growth during the third bimester of 2018 versus the same period last year, despite external uncertainties such as the economy in general, the renegotiation of the North American
Free Trade Agreement (now United States-Mexico-Canada Agreement), and last year’s presidential elections. Every year Mexico welcomes more than 266 thousand events with over 29 million attendees. This translates into 30 million room nights and revenue that equaled 1.8% of the country’s GDP. This important impact in the economic development of the country encourages the constant improvement of the offer and highlights the strong advantages the country has over its competitors: an ideal location, connectivity, infrastructure, accessibility, excellent value for the money, and a mature supply chain. Mexico has an ample variety of convention and expo centers with spaces that range from 13,000 ft² (1,208 m²) to 960,000 ft² (89,187 m²) located in more than 56 destinations that include big cities, beaches, and colonial cities. Every year there are improvements and expansions to the venues, not to mention new meeting spaces. The hotel infrastructure is also on trend: during the National Meetings Industry Convention (CNTR) held in Zacatecas in August 2018, it was announced that between 2018 and 2019 hotel investments in Mexico could reach up to $5 billion, mainly to destinations such as Los Cabos, Cancun, Riviera Maya, Puerto Vallarta, and the Riviera Nayarit. Most of this investment is in ultraluxury and five-star properties, with dedicated space for meetings and events.

On par with its excellent infrastructure, Mexico has also emphasized the education of industry professionals, training them on different topics including the segment’s value chain,
event planning and marketing, segment promotion, the latest market trends, the creation of unique experiences, the use of the latest technology, and more, elevating the country’s
competitiveness. Associations such as MPI Mexico, PCMA Mexico, and the Mexican Association of Fairs, Exhibitions, and Conventions (AMPROFEC) spearhead the education and certification of these professionals. Meanwhile, the creation of entities such as the Mexican Meetings Industry Council (COMIR) and the Mexico City Meetings Industry Association (ATR CDMX), together with the strengthening of the different destinations’ own conventions and visitors bureaus, ensure that meeting planners can find the support they need for their events, meetings, and conventions.

There’s no doubt the meetings industry is a priority in Mexico. Please join us in exploring its many possibilities

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