IBTM Americas: Resounding success in the restart of face-to-face events

Over 350 exhibiting and co-exhibiting companies met with more than 400 hosted-buyers, resulting around 8,000 business appointments on the floor and generating a billion dollars adding in total business volume.

By Jorge J. J. Martínez

IBTM Americas was a resounding success! David Hidalgo Ayala, managing director of the event, confirmed this is the way to restart international face-to-face meetings, particularly in the Trade Shows category of the MICE Industry.

The first success factor was felt in terms of the participants’ mood, joy, and energy, confirming there is nothing like face-to-face events and mirroring 100% the event’s “Humanizing” concept.

The second point is the great collective step taken by the MICE Industry in terms of unity and community strength, shaped by the support of more than 24 national and international associations. “We are convinced we have to be the reactivation factor,” stated David Hidalgo.

The third aspect is the most tangible: Over 350 exhibiting and co-exhibiting companies met with more than 400 hosted-buyers from the Americas, resulting in approximately 8,000 business appointments on the floor that generate a billion dollars in total business volume. There were 2,500 attendees, 70% of whom were Meetings Industry professionals.

“It was not a massive event, it was select and professional traffic, mainly CEOs and company owners and high-profile decision-makers, according to exhibitors and brands themselves. They were very happy to close business on the floor and sign contracts. That give us a lot of satisfaction, because when one is reactivated, we are all reactivated,” said IBTM Americas Managing Director.

In the complex scenario of the pandemic, IBTM Americas demonstrated that professional events are carried out with care and responsibility, where both planners and attendees fully comply with the protocols.

“It exceeded our expectations and people told me it also exceeded their expectations. Yes, we had realistic expectations, tempered by the circumstances, but the event far surpassed them,” added David Hidalgo.  

David is satisfied there wasn’t a “fly on the ointment”, because just 5% of participants postponed their participation month before the event, but they confirmed their return for the next event to be held on August 24-25, 2022, at Centro CitiBanamex in Mexico City.

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