IBTM Americas, RX Mexico’s first in-person event after lockdown

After more than a year of lockdown and restrictions on holding face-to-face events, IBTM Americas 2021 will hold its 11th edition in person on August 18 and 19 at Centro Citibanamex, Mexico City.

Since the onset of the pandemic, RX (Reed Exhibitions) has relied on scientific evidence and guidance from relevant local and international authorities (including the WHO) and industry best practices to define the protocols and health measures to implement at all of its events worldwide.

IBTM Americas, in line with the agreed measures, announced through its official channels the comprehensive measures to be taken during the event. 

“Our global events and exhibitions industry continues to be shaped by the COVID-19 pandemic. Its effects and the challenges presented are likely to be with us for a considerable time. These measures are responsive to the current situation and are aligned with the latest public health information to provide a safe environment for all IBTM attendees,” said David Hidalgo, event director.

Hidalgo added that the collaboration with Centro Citibanamex was key to the definition and implementation of prevention and control measures. The facility, which served as a Temporary COVID-19 Unit during the pandemic, publicized its R3S (Recinto Sano, Seguro y Sustentable) concept with the GBAC STAR Accreditation Program*, a quality management system to effectively identify, control, and evaluate the efforts associated with cleaning, disinfection, and prevention measures.

“By planning and responding in this way, we’re highlighting the seriousness with which we take COVID-19. This response demonstrates our commitment to promoting the well-being of our attendees. IBTM Americas will be the safe and quality event that the industry expects,” concluded Hidalgo.

Now in its 11th edition, IBTM Americas will bring together the meetings and events industry professional community of the Americas and will feature nearly 500 exhibitors and co-exhibitors, as well as four specialized congresses: Romance Congress, Pharma Congress, Sustainable Events Interactive Forum and Event Design Hybrid Conference. For more information, visit https://www.ibtmamericas.com/es-mx.html

Click here for event safety protocols: https://www.ibtmamericas.com/es-mx/evento-seguro.html

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