MICE Industry celebrates the Global Exhibitions Day

National and international associations, as well as venues and convention centers will participate.

By Jorge J. J. Martínez

The MICE Industry celebrates the 6th Annual Global Exhibitions Day (GED) on June 2, 2021, to recognize the important role that trade exhibitions play in driving economies throughout the world.

“The COVID-19 pandemic has had significantly detrimental, and potentially lasting, effects on the global economy. Exhibitions have traditionally played a role in bolstering and growing economic sectors, but this year they will play a new role – rebuilding and recovering communities,” says ufi – the Global Association of Exhibition Industry’s message.

This worldwide organization invites MICE Industry’s professionals to actively participate in the GED by conducting promotional videos, web conferences, and meetings to discuss industry-related laws, among others.

Some national and international associations, as well as venues and convention centers will participate in the celebration. The Mexican Association of Professionals in Fairs, Exhibitions, Congresses and Conventions (AMPROFEC by its acronym in Spanish) is aligned with the actions of the ufi.

Expo Guadalajara, the historic Mexican convention center will offer a Virtual Conference on Wednesday morning, June 2 at 9:00am (CDMX). The venue extended an invitation on video with an emotional message.

In the U.S., the Exhibitions and Conferences Alliance (ECA) will host the Legislative Action Day on June 1-2 with a call on the topic of “Let’s get our industry back to business.” The focus this year will be the Hospitality and Commerce Job Recovery Act. ECA is dedicated to the recovery and advancement of the face-to-face business events industry.

In 2019, the trade fairs and exhibitions sector saw a global economic loss of 90% compares to 2019. Building a safe and reliable path back is essential for the industry’s economic recovery and future large-scale events.



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