- This reciprocal visit event will take place in Mexico City with a subsequent visit for meeting planners to experience MICE services and the romance of the Mexican Caribbean
By Jorge J. J. Martínez
One of the new initiatives of the 2021-2022 board of directors of the Caribe Mexicano Chapter of MPI, led by Rocío González, is the creation of “VIVE MICE.” The event will promote the natural attractions and service infrastructure offered by the region’s MICE industry.
The hope is to make this an annual event. The first anticipates approximately 100 meeting planners— including those representing corporate groups and weddings clients—to attend from Mexico, the United States and Latin America.
“The Mexican Caribbean takes Mexico City” is the first theme of the event to be held in the capital city on October 7. Two simultaneous in-person events will take place at different locations, aiming to generate promotion and networking among meeting planners that make up the Caribbean supply chain.
The virtual component will be a live transmission from the Mexican Caribbean to connect businesses from a distance. Participants of the Mexico City event will then travel to experience the Caribbean for themselves.
The itinerary will include inspections of recently opened hotels in Cancun as well as four different tours and a variety of get-togethers such as cocktail parties and dinners in locations ideal for meetings and weddings.
The meeting planners will stay in 10 of the region’s most iconic hotels and will enjoy firsthand the quantity and quality of their entertainment and gastronomy in addition to the many attractions offered by the Mexican Caribbean.
It’s important to note that the epidemiological indicator for the state of Quintana Roo is currently on yellow, which allows open-air events to fill to 70 percent of normal capacity while those in closed areas are allowed a maximum of 50 percent capacity, in both cases maintaining social distancing.