Spotlight On Ricardo Magaña

By Jorge J. J. Martínez 

The current president of MPI Mexico chapter, Ricardo Magaña is our guest for this edition of Spotlight On, speaking about the objectives of and obstacles facing the association.

“One of my primary objectives is to make us one of the most representatives groups; although all associations have lost members, our group has lost some members but gained others thanks to our relationship with the South American countries,” stated Rick Magaña.

Magaña’s more than 30 years’ experience in the meetings industry (MICE) informs his presidency. One of the first tasks he identified during the pandemic was not only to avoid losing membership, but also to look after the emotional state of his associates during this difficult period.

“An early objective was to care for our members’ emotional frame of mind, because there was no work. We have more than 170 members, with a return rate of about 70 percent per year; we have always scored between 9 and 10 on the satisfaction survey,” Magaña added.

The diversification of Mexican destinations has been another of Ricardo Magaña’s bailiwicks; he was sworn in in San Miguel de Allende, assuring the Mexico chapter that it’s not just about the capital city.

Other important objectives of Magaña’s presidency have been training and education regarding fiscal matters and other aspects crucial in the implementation of hybrid events.

MPI’s Mexico Chapter: “All In for the Reactivation”

At the end of March a series of education, networking and entertainment events was announced under the banner “All In for the Reactivation.” These events—mostly in person but some virtual as well—will take place during the second quarter of 2022.

In 2022’s first quarter events were paused due to the new COVID variant, but that challenge appears to have been surmounted.

“We had one small event in February and another in March, this is the new pattern for in-person events. As an association we have to set an example and that’s what we are doing. We are preparing to return to meetings like we used to have; people are tired of virtual events,” assured the president of MPI Mexico chapter.

As MICE continues to evolve and adapt to the new era, Rick understands even more fully that they must not depend on the government or other industries, but collaborate among their own, even with the challenge of fewer individual members than they had previously.

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