The disparities within Mexico’s tourist industry reactivation

  • While industry professionals in CDMX have been protesting government authorities, in Quintana Roo, all services for individual and group tourism have been restarted.

By Jorge J. J. Martínez

Mexico is a land of contrasts when it comes to reactivating the tourism industry, with CDMX and Cancun, in the state of Quintana Roo, on opposite sides of the aisle. While the industry is demanding reactivation in the capital, they are already welcoming groups of travelers in the Mexican Caribbean.

Peaceful demonstrations in Mexico City

Last week, the “United for Tourism and the Meetings Industry” movement held a peaceful manifestation at the Ministry of Tourism offices in Mexico City, requesting the federal government reactivate the industry.

The movement was led by MPI Mexico Chapter President Francisco Cachafeiro, who addressed Under-Secretary of Tourism Humberto Hernandez. The petition was simple: to restart hybrid and low-density in-person events in both open and enclosed spaces.

“We respectfully and honorably tendered a letter of cooperation where we placed ourselves at their disposal for negotiation meetings,” stated Cachafeiro.

The drop in the sector’s employment and revenue numbers has been devastating, which is why the Undersecretary of Tourism committed to incorporate these requests into the Program for the Gradual Tourist-Health Reactivation of the Meetings Industry.

Earlier in the month, Secretary of Tourism Miguel Torruco had petitioned Health and Finance ministries to declare the sector as “essential” to spur its recovery.

Quintana Roo is at the “head of the class.”

Quintana Roo was the first destination in Mexico to open up to international visitors in June 2020. Currently, all services for individual tourism, groups, and conventions have been reactivated, with restrictions in line with the “yellow traffic light” that allows for maximum capacities of 30% indoors and 50% outdoors.

Valeria Serrano, president of MPI Mexican Caribbean Chapter, stated that they are in contact with other destinations such as CDMX to share their recovery progress and create a model that the rest of the country could replicate.

It is worth mentioning that Valeria’s company, CTA Event Designer & DMC, recently welcomed its first group since the start of the pandemic. It consisted of 120 doctors from the US who stayed for a week. Ninety percent of the attendees were vaccinated; however, all biosafety protocols remained firmly in place.

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