Zacatecas opens Mexico’s first Meetings Industry museum

Zacatecas hosted the GMID festivities, celebrated outside of CDMX for the first time; the state hosted the first ICCA hybrid event held in North America; COMIR also gave lectures.

Mexico’s first Museum of the Meetings Industry (MIR) recently opened its doors in the Zacatecas Convention Center. The inauguration was held as part of the Global Meetings Industry Day (GMID) and was a hybrid event.

During the ceremonial act, host Eduardo Yarto, Secretary of Tourism of Zacatecas, mentioned the city would be hosting five national and international congresses in 2021 and 2022. For his part, Erik Fabián Muñoz, Secretary of State Government, highlighted Zacatecas as the American Capital of Culture 2021.

The Meetings Industry Museum focuses on showcasing the segment’s detailed content and knowledge; this industry is considered the most organized specialty in tourism. Visits to the museum can now be scheduled in person or virtually.

Each of the museum’s eight rooms has a different theme, from historical events, transcendental characters, media, congresses and events, associations, trends, and more. Of course, there is also a room dedicated to Zacatecas.

The new museum will undoubtedly be a complementary attraction for the Zacatecas Convention Center and is already a worthy and representative exhibition space for the industry.

ICCA and COMIR present at GMID activities in Zacatecas

This year is exceptional for Zacatecas as it hosted the festivities for the GMID, which for the first time, were held outside of CDMX.

In this context, Zacatecas hosted the first hybrid event held in North America by the International Congress & Conventions Association ( ICCA). The ICCA Mexico Summit convened with the central theme “from local impact to global influence.”

The Mexican Meetings Industry Council (COMIR) also offered presentations. The President of COMIR, Jaime Salazar Figueroa, was present.

More than 60 business leaders participated both in person and virtually in the lectures given by specialists. Attendees were able to enjoy tastings, tours, and guided visits with the appropriate protocols.

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